Rich House, Poor House

S12 E10 • 4/26/2026

Episode 10

Wealthy businessman Joe Sealey swaps his luxurious home in Wilmslow, Cheshire, for the rented three-bedroom house of Widnes single mum Steph and her two daughters. Steph works up to six days a week from home selling holidays she can only dream of, but despite being brilliant at her job struggles to make ends meet. In an emotional programme, living on a budget reminds Joe of the dad he lost as a young man, and when Steph discovers Joe is launching a new range of donuts, she is roped into a board-level sales meeting with unbelievable results.