Is Everybody Listening?

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CinemaSerf5/10

This is quite an interesting documentary looking at how C.E. Hooper - quite possibly the first ratings company - uses cold-calling techniques to assemble data from American audiences to help inform sponsors and producers about radio listening habits in the United States. From Jack Benny's "Benny" show listened to by 20 million Americans each week to Walter Winchell. News, sport and comedy - "I don…

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