"You’ll be sorry you didn’t accept his apology."

Portrait of an Apologetic Man

For many, many reasons, Nathan Arbuckle is getting canceled. His assistant, Poppy, convinces him to make an apology video and hires a Hollywood director to shoot the whole thing. It's going to be cinematic. The whole world will be forced to love him. As the shoot goes on, things get more and more ridiculous and out of hand.